Maogeping, China’s leading domestic luxury beauty brand, reported record full-year 2025 results, with revenue rising 30% YoY to 5.05 billion RMB ($730.7 million) and net profit surging 36.8% to 1.205 billion RMB ($174.4 million). Gross margin held at 84.2%, outperforming peers including Estée Lauder. Color cosmetics anchored sales at nearly 3 billion RMB ($434 million), while the Luxury Caviar Mask alone surpassed 1 billion RMB ($144.7 million) in retail sales. A new fragrance line added 34 million RMB ($4.9 million). Same-store sales at its 412 high-end counters grew 16%, and international expansion launched with a Hong Kong flagship in late 2025.

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