British heritage brand Kent & Curwen has appointed Chinese singer Xin Liu as its global brand ambassador ahead of its centenary runway show in London. Liu rose to prominence via Youth With You 2 and debuted with the group The9, building a solo career with brand partners including Dior and Ray-Ban. With over 25 million Weibo followers, she will make her first appearance in the role at Kent & Curwen’s centennial show at Westminster School on March 31. The brand, now owned by Guangzhou-based Biemlofen, is modernizing its image and expanding in China under chief creative officer Daniel Kearns.

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