Chinese jewelry brand Zhou Liu Fu expects store growth to stabilize following a period of network optimization, as outlined in its March 23 annual results briefing. After net closures narrowed to just over 10 locations in recent months, the company plans to open more than 400 stores in 2026 — matching last year’s pace — while accelerating directly operated locations. Expansion will target nearly 800 untapped department store sites nationwide. Founded in 2004 and headquartered in Shenzhen, Zhou Liu Fu operates over 4,100 stores across China, specializing in 24K gold, diamond, and gemstone jewelry.

Related reading: Kering bets on China’s gold jewelry boom as Laopu’s sales soar