Laopu Gold reported full-year 2025 revenue of 27.3 billion RMB ($3.96 billion), up 221% YoY, beating Bloomberg consensus of 26.9 billion RMB, while net profit rose 230% to 4.87 billion RMB ($707 million). The brand opened 10 new boutiques and upgraded nine existing stores in 2025. Laopu sells at fixed prices decoupled from daily gold benchmarks, allowing it to command higher premiums. Last month it implemented its largest-ever price hike — an average of 27%, according to Citigroup — continuing its push toward Western luxury positioning.

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