Swarovski reported 2025 revenue of 1.97 billion euros ($2.28 billion), up 3.3% YoY and 6% on an organic basis, driven by a 9% increase in like-for-like sales across retail and e-commerce. North America led regional growth with a 10% increase, while EBITDA rose 12% YoY alongside strong cash generation. Under CEO Alexis Nasard, the company is executing a multi-year transformation focused on brand positioning, retail experience, and operational discipline.

Related reading: Swarovski’s revamp, China strategy test luxury market success