New Balance is on track to reach $10 billion in annual revenue by 2026, following 2025 sales that climbed 19% YoY to $9.2 billion — the brand’s fifth consecutive year of double-digit growth, nearly doubling revenue since 2020’s $3.3 billion. North America grew 20% and Europe surged 30%. Global apparel and direct-to-consumer revenues each exceeded $1 billion for the first time. CEO Joe Preston credited premium positioning, domestic manufacturing in the U.S. and U.K., and strategic retail expansion. New Balance opened 80 new stores in 2025.

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