Shiseido Group reported challenging 2025 results, with net sales declining 2.1% to 969.99 billion Japanese yen ($6.39 billion) and an operating loss of 28.79 billion yen ($190 million). Key struggles included a 39% sales plunge for Drunk Elephant, a double-digit decline in the Americas, and a 4.3% full-year drop in China & Travel Retail, though that segment saw 4.2% growth in Q4. The net loss was exacerbated by a 46.8 billion yen ($309 million) goodwill impairment. Core three brands showed resilience and restructuring efforts are underway, including a voluntary retirement program, highlighting the urgent need to execute its turnaround plan.

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