British footwear and apparel brand Rockfish Weatherwear is rapidly expanding in China, opening 12 stores across major cities like Shanghai, Beijing, and Shenzhen within five months. The brand, famous for its ballet flats, recently opened its third Shanghai store in the upscale Iapm mall. This expansion is fueled by a partnership with local distributor Hangzhou Yuzhen Commercial. The joint venture plans to grow the store network to about 100 locations within three years, targeting annual revenue of around 1 billion RMB ($144 million).

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