Outdoor brand Kolon Sport has inaugurated its first brand experience flagship store, “Kolon Atlas,” at Beijing’s Huamao Shopping Center. The store is organized around three core outdoor scenarios: hiking, camping, and everyday functional mobility. It also debuts the brand’s new premium sub-line “K:”, which targets high-end consumers with designs that blend technical outdoor wear and urban style. Kolon Sport entered the Chinese market in 2006. Since Anta Sports acquired a 50% stake in 2017, it has expanded steadily, opening about 20 new stores annually.

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