British plush toy brand Jellycat has launched its Space-themed flagship pop-up at Beijing’s SKP-S shopping mall. A corresponding temporary store opened on the same day at SKP in Xi’an. The installations feature the brand’s new Space series of toys with vibrant blue-and-orange color schemes and dynamic graphics to create an immersive sci-fi environment. A themed “space vehicle” installation outside the mall extends the interstellar concept into the store interior. Jellycat, founded in London in 1999, is known for its luxury soft toys.

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