Swiss running brand On has unveiled a new flagship store in Shanghai’s Lujiazui financial district. The store’s design engages with the tension between urban architecture and the spirit of running. The exterior features a facade of gray, hand-rammed earth bricks — a material that references traditional Shanghai heritage and contrasts with the district’s glass-and-steel skyscrapers. Inside, the space balances two functions: a technical showcase for performance running shoes and a community hub for urban runners. The layout is designed to evoke the flow of a city run, transitioning from structured to more fluid areas. The store is intended to be more than a retail space — it’s positioned as inspiration for the local athletic community.

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