Italian luxury brand Acqua di Parma has announced Chinese actor Wang Anyu (王安宇) as its new brand ambassador for its 110th anniversary. The announcement was accompanied by a campaign shot in Parma, Italy, the brand’s birthplace. The visuals depict Wang’s journey through the city, from a fragrance-led morning to an afternoon bicycle ride, capturing the sunny essence of the iconic Colonia scent. Wang, known for roles in Dreaming Back to the Qing Dynasty and The Last Immortal, has over 8.38 million followers on Weibo.

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