Adidas announced record annual revenue of 24.811 billion euros ($29.4 billion) for 2025 on January 29, 2026, marking its second consecutive year of 13% currency-neutral growth. Operating profit rose over 700 million euros to 2.056 billion euros ($2.44 billion) with a record gross margin of 51.6% (excluding Yeezy). The company reported strong fourth-quarter results, including an 11% currency-neutral revenue increase to 6.076 billion euros ($7.21 billion) and more than doubled operating profit of 164 million euros ($195 million). Adidas also announced a new share buyback program of up to 1 billion euros ($1.19 billion) starting in February 2026, with shares closing up 4.27%.

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