Italian luxury brand Hogan has launched its global advertising campaign for the Spring/Summer 2026 season, featuring long-term global ambassador, actor and singer Tan Jianci. Set in Milan, the campaign titled “City Summer” aims to capture the youthful energy of the city. Tan is depicted exploring urban spaces, showcasing the new collection which highlights updated versions of the brand’s core footwear styles. The key pieces featured include the suede-and-nappa H-Stripes sneaker, the retro Athletic model, the lightweight Hyperlight, and the sleek H691 silhouette.

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