Gucci appointed WTA world No. 1 Aryna Sabalenka as brand ambassador, featuring the Belarusian tennis star in its 2026 Spring/Summer campaign. Campaign images show Sabalenka in motion on court wearing a silk robe with feathers and the GG pattern, blending athletic power with fashion elegance. Gucci stated her strength and bold charisma align with the brand’s exploration of sport-fashion balance. This follows last year’s appointment of Italian tennis player Jannik Sinner.

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