To mark the Year of the Red Horse in the Chinese lunar calendar, Prada has launched a themed campaign featuring site-specific installations in Shanghai and Chengdu. The Red Horse, which appears once every 60 years, symbolizes dynamism, adventure, and boldness. The initiative centers on Prada’s “Triangle Red Horse” motif, a fusion of traditional symbolism and the brand’s iconic triangular logo. Installations are on display at Shanghai IFC Mall, the historic Prada Rong Zhai mansion, and Chengdu IFS Mall. Over 520 guests attended the January 26 opening event, including brand ambassador Chen Haoyu and actors Li Qin, Qu Chuxiao, and Chen Haosen.

Related reading: Top 10 Year of the Horse collaborations 2026