Nike plans to cut 775 jobs at distribution centers in Tennessee and Mississippi as it pushes to streamline operations and increase automation. This move follows Nike’s announcement of 1,000 corporate layoffs last summer. The job cuts reflect a broader industry trend of automating logistics roles, similar to recent workforce reductions at companies like UPS. The decision comes as Nike CEO Elliott Hill works to improve profitability after years of slowing sales growth and falling margins. Nike reported a 32% YoY net profit decline in its latest quarter, citing restructuring costs and weaker demand in key markets.

Related reading: Nike sells NFT subsidiary RTFKT one year after shuttering unit