Swiss luxury watchmaker Montres Breguet has opened its first store in Thailand, located at IconSiam in Bangkok. The new boutique features American walnut wood, marble finishes, and flowing architectural lines, including guilloché-inspired carpet motifs and furniture edges shaped after the watches' case designs, accented by the brand’s signature color “Breguet Blue.” The store includes private service areas and a dedicated consultation space. On display is Breguet Experimentale No 1, the first timepiece from the brand’s Experimentale collection, featuring a high-frequency tourbillon operating at 10 hertz.

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