Premium athletic fashion brand Vuori from California recently opened its first store in Hangzhou at MixC Mall, marking further expansion in the Chinese market. The store’s design draws inspiration from mountainscapes, featuring an illuminated artistic installation of layered glass structures evoking mountain imagery. Simultaneously, Vuori launched its 2026 Chinese New Year collection, including men’s fleece hoodies in “Morning Sequence Gray” and women’s casual pullover hoodies in “Cloud Dance White.” The brand also collaborated with artist Alyssa Low to release a limited-edition Year of the Horse themed tote bag, incorporating zodiac cultural elements.

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