Burberry has opened a pop-up boutique in Chongli, offering its iconic outerwear. The store’s design centers on a restored historic Burberry clock, originally displayed on the facade of the brand’s London Haymarket flagship. Dating back to the late 1930s, the three-faced clock still bears the “Burberrys” spelling used before the 1999 rebrand. The pop-up features signature coats alongside its 2026 Chinese New Year collection, celebrating the Year of the Horse. The opening event was attended by brand ambassador Chen Kun, along with celebrity guests including Cai Yun, Dong Jie, Mika, and Wang Yinglu.

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