Hermès has relocated its Hanoi boutique to Trang Tien Street, moving into an Art Deco building in the city’s commercial heart. The multi-level space, designed by Paris-based architecture firm RDAI, showcases the full range of Hermès’ 16 métiers, including leather goods, fashion, and accessories. The building’s large windows and open layout maximize natural light. The French luxury house first entered the Vietnamese market in 2008 and operates additional stores including one in Ho Chi Minh City’s Union Square. This relocation is part of Hermès’ broader Southeast Asia expansion strategy, which recently included reopening a larger store at Bangkok’s IconSiam mall.

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