Porsche delivered 279,449 vehicles in 2025, down 10% from 310,718 units in 2024, marking its first sales decline after several record years. The German luxury sports carmaker cited supply gaps for 718 and Macan combustion models, weaker Chinese demand, and value-oriented supply management. The Macan rose 2% to 84,328 units, with electric versions accounting for over half. The 911 reached a record 51,583 deliveries, up 1%, while the Taycan dropped 22% to 16,339 units. Board member Matthias Becker emphasized the company’s “value over volume” strategy for 2026.