Musinsa surpasses $7M in sales at 100-day China milestone
South Korean fashion platform Musinsa achieved over 50 million RMB ($7 million) in sales within its first 100 days in the Chinese market. Cumulative sales across online and offline channels reached 50.59 million RMB ($7.1 million) by late December, rising to 54.49 million RMB ($7.65 million) by year-end. The company opened two Shanghai stores in December, drawing over 100,000 visitors in two weeks and boosting online sales significantly. Online transaction volume in December was 9.3 times higher than in September. Musina plans to open more than ten new stores in China in 2026, targeting over 100 locations by 2030.