Tommy Hilfiger teams up with Liverpool FC
American fashion brand Tommy Hilfiger entered into a historic partnership with Liverpool Football Club, marking the brand’s first-ever collaboration with a football club. As the club’s official global partner, Tommy Hilfiger will provide custom off-field wardrobes for players and staff. The collection will include co-branded apparel such as denim and smart-casual wear. The launch campaign features Liverpool captain Virgil van Dijk alongside teammates. To mark the partnership, a record-sized Tommy Hilfiger flag was displayed at Anfield stadium and will later be recycled and auctioned for charity.