Cadillac has officially announced a partnership with Tommy Hilfiger, naming the fashion brand as the official apparel partner for its Formula 1 team. Starting in 2026, the Tommy Hilfiger logo will appear alongside Cadillac’s branding on racing suits, helmets, and related gear. A fan-focused apparel collection with a sporty aesthetic is also scheduled to launch in March 2026. Tommy Hilfiger has a history of involvement in Formula 1, having previously designed gear for teams such as Lotus, Ferrari, and Mercedes, and collaborated multiple times with driver Lewis Hamilton. The new partnership will also extend to immersive retail experiences, digital engagement, and innovative marketing initiatives.