Estée Lauder seeks buyers for Too Faced, Smashbox, Dr.Jart+
Estée Lauder is seeking a buyer for its brands Too Faced, Smashbox, and Dr.Jart+ as part of an effort to streamline its portfolio and focus on higher-growth areas. The combined sale, expected to be valued in the low billions of dollars, comes at a notable discount compared to their original acquisition costs — Too Faced alone was purchased for $1.45 billion in 2016. The move reflects competitive challenges these brands have faced in an evolving beauty market. Proceeds from the sale are expected to be reinvested in emerging brands and digital initiatives. The potential divestment aligns with CEO Stéphane de La Faverie’s “Beauty Reimagined” strategy, which has included organizational restructuring and channel expansion.