Beauty brand Fenty Beauty, founded by Rihanna, announced Chinese singer Song Yuqi as its latest brand ambassador. Yuqi, professionally known as Yuqi, is a member of South Korean girl group I-dle, which debuted in 2018. She is also active as a solo artist and record producer in China, where she has 11.45 million followers on Weibo. The partnership marks a strategic move by Fenty Beauty to strengthen its connection with the younger generation and the Asian market.