Prada opened a new flagship at Alexander House in Hong Kong’s Central Landmark shopping complex. Spanning three floors and over 1,300 sqm, it is the brand’s largest standalone store in Asia-Pacific. The exterior features geometric designs in steel and stone echoing iconic brand motifs. Inside, the design incorporates black-and-white marble flooring inspired by the Milan flagship and green-toned walls with mid-century Italian furnishings. The layout includes a ground-floor VIP area for fine jewelry, women’s ready-to-wear on the first floor, and men’s wear alongside selected women’s items on the second floor.