Chanel will restage its 2026 Métiers d’Art show in Seoul on May 26. The collection, designed by newly appointed Artistic Director Matthieu Blazy, premiered December 2 in the abandoned Bowery subway station in New York. The New York show adopted a cinematic setting, attracting figures from film and music, and featured a short film directed by Michel Gondry. This approach reflects Chanel’s intention to position Métiers d'Art within a broader cultural context rather than solely emphasizing traditional craftsmanship. Seoul has been a significant market for Chanel for over 30 years. The brand opened its first fragrance boutique there in 1992.