Swiss watchmaker Omega has announced the appointment of South Korean actor Park Bo-gum as a brand ambassador, joining its roster of global stars including George Clooney, Nicole Kidman, and Eddie Redmayne. Omega President and CEO Raynald Aeschlimann said that Park’s widespread appeal and passion for watches align with the brand’s values. The actor debuted in 2011 and rose to fame through popular series such as Reply 1988 and Love in the Moonlight. Recently, he starred in the Netflix drama When Life Gives You Tangerines (2025) and took on the role of a former boxer in Good Boy. In promotional visuals, he wears an Omega Seamaster Planet Ocean watch with a blue dial.