Swiss luxury watchmaker Omega launched a flagship store on Tmall, marking the brand’s first direct-to-consumer e-commerce presence in China. The debut coincides with Tmall’s annual Double 11 (Single’s Day) shopping festival. The store began sales on October 20, offering classic timepieces from Omega’s four major collections: Constellation, Seamaster, Speedmaster, and De Ville. The online flagship maintains the same five-year warranty standard as physical boutiques. This launch provides Chinese consumers their first opportunity to purchase Omega watches directly through an official e-commerce channel. The store offers complementary services including exclusive gift packaging and personalized card customization.