Louis Vuitton will become title sponsor of the Formula 1 Monaco Grand Prix starting in 2026, deepening its motorsport ties. This expands the brand’s relationship with the Automobile Club de Monaco, which began in 2021. The agreement follows LVMH’s 10-year global F1 partnership in 2024, reportedly valued at $150 million annually, with Louis Vuitton, Moët Hennessy, and TAG Heuer participating. Louis Vuitton’s 2025 Australian Grand Prix sponsorship initiated its rotating title partnership model with key races. At the 2025 Abu Dhabi finale, the brand showcased trophy cases for all 24 races.