German luxury skiwear brand Bogner has launched its Champion Legacy Tour at the Songhua Lake Resort in Jilin City, China, partnering again with Tmall's Little Black Box for an exclusive online and offline campaign. The event aimed to blend the brand’s Alpine heritage and performance aesthetics with China’s growing winter sports scene. The tour featured appearances by German skiing legends Viktoria Rebensburg and Markus Wasmeier, alongside emerging Chinese national champion Xu Mingfu. An on-site Champion Garden pop-up showcased historic pieces, including competition uniforms for the German national team and a special 007 film collaboration series. Bogner also announced a strategic partnership with Yueyou Sports.