French luxury brand Roger Vivier announced the appointment of Chinese actor and singer Tan Jianci (also known as JC-T) as its global brand ambassador on December 1. The announcement coincided with the grand opening celebration of the brand’s new global headquarters, “RV Maison,” in Paris. The brand stated that this partnership marks a new chapter, with plans for collaborative global advertising campaigns, international events, and new brand initiatives. Tan, with over 18.2 million followers on Weibo, is recognized for his roles in television dramas including Under the Skin and The Advisors Alliance.