French luxury footwear brand Roger Vivier has released its Fall/Winter 2025 advertising campaign, “La Rose Vivier,” drawing inspiration from the rose motif introduced by founder Roger Vivier in the 1940s. Starring Chinese actress Xin Zhilei and photographed by Wang Ziqian in a Parisian salon setting, the campaign highlights new interpretations including Talon Épine high-heeled shoes with petal-like leather twists and new Rose handbags.