French luxury house Roger Vivier announced the appointment of Chinese actress Xin Zhilei as its global brand spokesperson on November 25. The announcement coincided with the opening of the brand’s new global headquarters, “RV Maison,” in Paris. Xin, acclaimed for her role in Blossoms Shanghai and winner of the 2025 Venice Film Festival Volpi Cup for Best Actress, attended the Paris opening event. The collaboration will include global advertising campaigns and international promotional activities. The appointment of Xin — who has over 13 million followers on Chinese social platform Weibo — reflects the brand’s continued focus on engaging Chinese consumers and expanding its global influence through high-profile collaborations.