Roger Vivier inaugurated its new global headquarters, Maison Vivier, at 98 Rue de l’Université in Paris’ Saint-Germain-des-Prés district on October 2. The brand chose an 18th-century Hôtel Particulier, returning to the neighborhood where its founder once lived. The opening event was attended by Chinese brand ambassadors including actors Xin Zhilei and Tan Jianci, socialite Laurinda Ho, and media personality Li Xiang. The restored historic building represents significant investment, re-anchoring operations in a central Parisian location.