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Massimo Dutti opens experiential pop-up in Shanghai

Spanish premium clothing retailer Massimo Dutti has opened a limited-time “Order of Things” experiential store at Shanghai’s Xintiandi One, collaborating with interior designer Xie Ke to create a minimalist retail space. The project reflects the brand’s focus on integrating aesthetics with local culture. Eugenio Bregolat, President of Inditex Greater China, noted the pop-up demonstrates the group’s ongoing commitment to the Chinese market through innovative formats. Xie’s design features serene tones, rhythmic layouts, and a curated display of the brand’s Fall/Winter 2025 collection alongside furniture and objects. The pop-up is open through November 30.

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