Swiss performance sportswear brand On has strengthened its footprint in the Greater Bay Area with two major retail openings. The brand launched its largest regional store at Guangzhou’s Parc Central and its biggest directly-operated Hong Kong store at K11 Musea in Tsim Sha Tsui. The Hong Kong location complements On’s existing flagship at H Queen’s in Central. The expansion follows robust financial performance, with Asia-Pacific reportedly doubling its growth rate in fiscal 2025 earnings. Reflecting its focus on the Chinese market, On plans to expand its mainland store count to 100 locations by 2026.