Swiss sports brand On has debuted its first running-specific podcast in China, “On Running Podcast,” designed for immersive workout sessions. The show features guided runs with virtual pacers, curated routes, and motivational stories from guest runners. The inaugural episode follows runner Jiang Sida through Shanghai’s Heartbreak Hill route at a 5-min/km pace. Unlike traditional talk podcasts, the program targets exercise scenarios directly, offering pace-matched content and route guidance. The launch addresses a gap in audio content for runners, who often listen during workouts but lack programming tailored to exercise rhythms.