Adidas’ running business is picking up pace after Samba boom
Running category sales surged in Q3, with Adizero shoes leading the charge as CEO Bjoern Gulden diversifies beyond the Samba.
Adidas’ running category jumped over 30% in Q3 2025, led by the breakout success of the Adizero line. As the brand diversifies beyond the Samba revival, CEO Bjoern Gulden is positioning Adidas to challenge rivals through performance-led innovation in running and football. Image: Adidas
Adidas’ running category jumped over 30% in Q3 2025, led by the breakout success of the Adizero line. As the brand diversifies beyond the Samba revival, CEO Bjoern Gulden is positioning Adidas to challenge rivals through performance-led innovation in running and football. Image: Adidas