Bosideng has launched a limited-time pop-up store for its premium “Areal” collection at MixC Hangzhou, following the line’s debut in collaboration with designer Kim Jones. The store, which opened November 15, will operate until November 30. Chinese singer-actor Fu Jing attended the opening, modeling pieces from the collection. The “Areal” collection represents Bosideng’s move to elevate brand positioning through designer collaborations. The Kim Jones-designed line features sculptural silhouettes and technical fabrics, incorporating transformative layering designs for varying weather conditions. This launch continues Bosideng’s strategy of partnering with international designers to strengthen its fashion credentials.