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Gigi Hadid stars in Miu Miu’s holiday campaign

Miu Miu has launched its 2025 holiday series advertising campaign, shot by photographer Angela Hill and featuring supermodels Gigi Hadid, Dede Mansro, Viola Sharp, and Chinese model Xiao Wen Ju. The campaign was filmed at an Elizabethan manor in the English countryside, where the models gather in the centuries-old space, creating a holiday atmosphere that blends classical and youthful elements. Shot with a Super 8 camera and presented with a film-like texture, the campaign continues the brand’s authentic and natural visual aesthetic. The season’s styling revolves around a “subtle sparkle” theme, incorporating pleated embroidered duchess satin, patchwork lamb’s wool, sequin-adorned knitwear, and delicate prints.

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