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South Korea’s Ader Error opens debut China flagship in Shanghai

South Korean contemporary fashion label Ader Error officially launched its first flagship store in China, “Ader Error Shanghai Space,” marking a key step in its global expansion. Located in a core commercial district of Shanghai, the store becomes the brand’s second global flagship following its Omotesando location in Tokyo. The store’s design centers on the theme “The Bits: Light and Dark,” using visual contrasts and dot-matrix patterns to convey the brand’s distinctive aesthetic. Embracing a “post-minimalist” approach, the interior features Podium display units reflecting Ader Error’s experimental and interdisciplinary creative vision, integrating fashion, art, and culture.

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