Chinese toy brand Pop Mart partnered with Qatar Duty-Free to launch its first Middle East store at Hamad International Airport in Doha. The store, located near Gate C18, spans approximately 100 sqm and blends modern architectural lines with Middle Eastern cultural elements. The opening featured a travel-inspired fashion show with international trendsetters showcasing creative styling ideas integrating Pop Mart’s collectible designs. The store operates 24 hours daily — a first for the brand globally — aiming to capture high passenger flow at the aviation hub serving over 30 million travelers annually.