French fashion group SMCP reported a 2.5% increase in Q3 organic revenues to 294 million euros ($341.8 million), crediting its regional realignment and full-price strategy. Growth was driven by a 10.5% sales surge in the U.S. and an 8.3% rise in Europe (excluding France). Sales in Asia fell 10.7% due to network optimization in China, where 65 stores closed last year. However, the company noted a positive return to like-for-like growth in its physical stores in China, with a mid-single-digit sales increase. CEO Isabelle Guichot stated the company’s efforts to strengthen brand desirability are allowing it to maintain a global full-price strategy.