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APAC leads Miu Miu’s sales growth surge

Prada Group recorded a 6% revenue increase in the first nine months of 2025, reaching 4.07 billion euros ($4.3 billion), compared to 3.83 billion euros ($4.05 billion) last year. At constant exchange rates, sales grew 9%. Prada’s retail sales declined 1.6% in the first three quarters, while Miu Miu’s surged 41% across all categories and regions. Geographically, Asia-Pacific led with 7% growth, reaching 1.21 billion euros ($1.28 billion), supported by improving trends in mainland China. Europe rose 4% to 1.13 billion euros ($1.2 billion). The Americas showed 11% growth in Q3, reaching 637 million euros ($675 million).

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