French fashion label American Vintage recently hosted the fifth stop of its global 20th-anniversary tour in Shanghai. The event featured the brand’s limited anniversary collection alongside cultural activities including modern dance performances led by a French choreographer, traditional French pétanque games, Chinese sugar painting demonstrations, and screen-printing workshops. The Shanghai celebration, themed “Flow of Freedom,” also included immersive screenings of the brand’s anniversary documentary. The global tour marks American Vintage’s two-decade journey and underscores its ongoing international expansion strategy, with China representing a key focus market for the Marseille-based company.
American Vintage’s anniversary tour lands in Shanghai
Upgrade to Pro
Luxury’s personalized toolkit for business in China.
Join now to sharpen your focus.
Subscribe now
Have an account? Login