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American Vintage’s anniversary tour lands in Shanghai

French fashion label American Vintage recently hosted the fifth stop of its global 20th-anniversary tour in Shanghai. The event featured the brand’s limited anniversary collection alongside cultural activities including modern dance performances led by a French choreographer, traditional French pétanque games, Chinese sugar painting demonstrations, and screen-printing workshops. The Shanghai celebration, themed “Flow of Freedom,” also included immersive screenings of the brand’s anniversary documentary. The global tour marks American Vintage’s two-decade journey and underscores its ongoing international expansion strategy, with China representing a key focus market for the Marseille-based company.

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