American professional skiwear brand Spyder has announced the appointment of Chinese actor Lin Yi as its brand ambassador. The actor, who has 8.98 million followers on Weibo, gained popularity through his role in the 2019 web series Put Your Head on My Shoulder. Founded in 1978, Spyder has served as the official sponsor of the U.S. Ski Team for three decades. The brand specializes in developing technical ski apparel combining advanced materials with functionality. The partnership aims to connect with China’s growing outdoor sports market through Lin’s influence.