Spanish footwear brand Camper hosted a themed event in Shanghai to celebrate the 30th anniversary of its iconic Pelotas Ariel shoe series. The event adopted a retro party concept, featuring themed display areas and interactive experiences. A large neon brand logo and “Walk, Don’t Run” slogan wall greeted attendees at the entrance. Since its 1995 launch, the Pelotas Ariel series has become one of Camper’s signature products, recognized for its distinctive 87-ball sole and European leather upper. The event forms part of Camper’s broader brand activities centered around its core “walking” philosophy.